![]() She attended Vernon Court Junior College and then the Fashion Institute of Technology before marrying in 1968. Miss Crawford moved the twins to Brentwood, Calif., where they began their new life. 13, 1947, in Dyersburg, Tenn., she and her twin sister Cynthia, were adopted by Miss Crawford in 1947, soon after their biological mother’s death. She was the daughter of Academy Award winning actress, Joan Crawford and Pepsi-Cola Company CEO Alfred Steele.īorn Jan. 10, 2020, in her home at the age of 72 after a long battle with lung cancer. With a diverse brand portfolio and a commitment to sustainability, PepsiCo continues to shape the future of the industry and satisfy the evolving tastes of consumers worldwide.Cathy Crawford LaLonde, daughter of Hollywood actress Joan Crawford, died peacefully Jan. From its humble origins as a local soft drink company, it has grown to become a global powerhouse in the food and beverage industry. In conclusion, the history of PepsiCo is one of resilience, innovation, and strategic acquisitions. It has introduced more eco-friendly packaging solutions, reduced water usage across its manufacturing plants, and focused on initiatives to promote diversity and inclusivity within its ranks. In recent years, PepsiCo has also made significant efforts towards sustainability and social responsibility. The company has remained committed to innovation, constantly introducing new products and flavors to cater to evolving consumer demands. Today, PepsiCo operates in more than 200 countries and territories worldwide, with a portfolio of well-known brands that include Pepsi, Lay's, Gatorade, Tropicana, Quaker Oats, and many more. These acquisitions not only strengthened the company's position but also allowed it to cater to shifting consumer preferences for healthier options. The acquisition of Quaker Oats in 2001 brought iconic brands like Gatorade, Quaker, and Aunt Jemima under the PepsiCo umbrella. In 1998, it acquired Tropicana, the world's leading producer of branded juice, further diversifying its product range. Over the years, PepsiCo has continued to expand its global footprint. The merger of soft drinks and snacks provided PepsiCo with a unique advantage, as they could offer a complete range of complementary products. ![]() This strategic move allowed the company to tap into the fast-growing snack market and further solidified its position in the food and beverage industry. In 1965, PepsiCo diversified its product offerings by acquiring Frito-Lay, a leading snack food company. PepsiCo became a fierce competitor to its long-term rival, Coca-Cola, disrupting the cola industry. Steele's innovative advertising campaigns, including the iconic "Pepsi Generation" slogan and celebrity endorsements, propelled the brand into the mainstream. However, it was during the presidency of Alfred Steele and the marketing genius of his wife, Joan Crawford, that PepsiCo experienced significant growth. Additionally, in 1931 a major breakthrough occurred for Pepsi-Cola when they introduced the world's first twelve-ounce bottle, offering more value to the consumers for a nickel. In 1923, the company underwent bankruptcy due to fluctuating sugar prices but managed to rebound under the leadership of Roy C. Pepsi-Cola continued to expand throughout the 20th century, with several key moments marking its growth. He believed that the beverage would provide a refreshing and therapeutic alternative to the usual drinks of the time. In 1903, Bradham officially renamed it "Pepsi-Cola," derived from the word dyspepsia, which means indigestion. ![]() Initially known as "Brad's Drink," it soon gained popularity in the local area. Established in 1898 in New Bern, North Carolina, PepsiCo has grown from a small regional soft drink company to a global conglomerate with a diverse portfolio of brands.ĭuring its early years, PepsiCo was founded by pharmacist Caleb Bradham, who formulated a carbonated drink to help aid digestion. PepsiCo Inc., one of the world's leading food and beverage companies, has a rich and storied history that spans over a century.
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